ARTICLE | What Sold at Frieze Seoul and The Armory Show 2024
September 9, 2024 - Maxwell Rabb for Artsy
What Sold at Frieze Seoul and The Armory Show 2024
Maxwell Rabb
September 9, 2024
The art world’s summer break is over. Last week, two major art fairs returned on opposite sides of the globe: The Armory Show at the Javits Center in New York (September 6th–8th) and Frieze Seoul at the COEX Center in Gangnam (September 5th–7th).
Both fairs are operated by Frieze, which launched its inaugural Seoul fair in 2022 and acquired The Armory Show last summer. This edition of The Armory Show—its 30th anniversary—marked its first under the full ownership of Frieze, as well as new director Kyla McMillan, who described the fair as taking place in an “exciting and transformative year for us.”
The fair takes place alongside several fairs in New York, including Independent 20th Century, VOLTA, and Art on Paper. In Seoul, Frieze takes place on the floor above the Korean International Art Fair (Kiaf) during a packed week of art world activity in the Korean capital.
While Frieze Seoul saw a higher number of reported six-figure sales compared to The Armory Show, the range and transactions at the latter reflected solid demand for works in the high five-figure price ranges. Indeed, as the art market at large gears up for a busy and uncertain fall season ahead, dealers at both fairs were keen to strike a positive note. “A lot of chatter about the market, but no doom and gloom here,” said Anthony Spinello, founder of Spinello Projects, which sold out its solo booth at The Armory Show.
Here, we share a rundown of the key sales from Frieze Seoul 2024 and The Armory Show 2024.
